Know your facts and figures.
Budding voice over artists often ask the question: “how much to voice over actors get paid”. There is a simple answer to this question. The industry standard is quite a good protection mechanism for those working hard in a Sydney Voice over studio. The answer to that question is found in the industry recognised rate card. https://www.meaa.org/download/commercial-voiceover-rates/. This was developed over the years by the communications council of Australia in conjunction with the Media Entertainment and Arts Alliance. Annually is really up to the individual. Obviously it is not a salary or wages job and you are paid per performance. According to the Bureau of Labor Statistics, though, radio and television announcers made around $35,360 in 2017 and voice over actors made roughly $17.50 per hour.
This rate card outlines the minimum rate for Voice over Artists in Australia and covers all uses of studio voice over work including: Television, internet and even phone holding services.
If you have set your heart on becoming a voice over artist and long to enter a Sydney Voice Over studio, these are the rates that you should aim for. Many people have tried to undercut the industry. and there has been some heated debate over the years about how much one should charge. Ultimately it is ethical to stick to the rates outlined in the rate card and better for your bottom dollar! Voice over actors work hard like any other industry professionals.
Below are some examples of jobs you might have as a voice over artist.
Television / Internet advertisement
Lets take a keen young voice over enthusiast named Eric for example.
Eric has studied all his favourite voice over actors and has practiced tirelessly.
Furthermore, he advertises his services on Gum Tree and social media. Eric emails various studios around Sydney. He calls certain contacts in the industry and pitches his services to them.
John gives Eric a call to read a 45 second long script for a television advertisement. The advertisement will be aired on Facebook and other social media outlets for 3 weeks. John tells Eric that Fee for this voice over job is around $700. Further more, television pays slightly higher, especially when there are multimedia outlets and different mediums. If it was just a TV voiceover gig it would pay closer to $550. TV differs from Radio in that the rate is based per script rather than per total job. You should bear this in mind when charging and invoicing.
Sydney voice over studios search often for new talent to post on their websites.
One of the most prominent Sydney Voice over studios is Crash Symphony Productions. They regularly record advertisements for television, youtube, facebook and countless other mediums. They are a top Sydney Recording Studio and record everything from Bands to orchestras, dialogue sections for movies, novels and jingles.
Radio advertisement
A local radio station gives Eric a call and asks for 4 x 35 second snippets promoting different ranges of products for a large department store. Eric gets booked for a voice over at a commercial radio station. The ads will run for 1 month on radio in Sydney and rural NSW. The advertisement is for pesticides and chemicals. Eric has researched the product and is familiar with it.
The number of scripts can vary for different types of calls and jobs. You might have to read up to 5 scripts or as little as 1. The rate for 1 to 5 scripts for one company is the same. Be aware that the rate can vary slightly depending on what state the advertisements are played in. The rate for a job like this based in Sydney and rural NSW is around $450. Crash Symphony productio
Holding message for a phone loop
You might be called into a voice over studio to record a simple “please hold the line, your call is valuable to us” message. Phone messages pay slightly less than TV and radio but are a simple and short job. You might only require 20 or 30 minutes in the studio if you know what you’re doing! The voice over rate is around $200 for this sort of call out. Be prepared to hear your voice on some random phone cycle many, many times! It may not be very glamorous, but as a voice over artist this is the sort of work you might be asked to do. Crash Symphony productions offer a variety of jobs.
I’m super keen to follow through so where do I start?
You need to set realistic goals as a voice over artist. In other words a Voice over artist will always progress with persistence and practice. The voice over industry is very competitive. With the right training and listening you can develop your skill and get a good reputation for yourself. Model yourself on other voice over actors. You create a career for yourself in any major city with hard work. Local radio stations always search for up an coming voice over artists. Some voice over artists get started on local radio for free and get a feel for reading out advertisements and announcements. Similarly this could even lead to you being a full time radio jockey. Crash symphony productions is a great studio. First of all, a voice over artist is a flexible person.
Above all, you want to be doing a job you love. Don’t expect to be pulling in $50 000 dollars in your first year. Income like that takes years to build up. With patience and practice you can begin to expand your opportunities and get a reputation in various voice over studios. Crash Symphony Productions has a website that is viewed by hundreds of companies and clients who want particular sounding voices. You should record a demo. Clients are searching for new voice over artists constantly. When you have the demo of various styles ready to go, you can approach a Sydney Sound Studio and ask to be put up on their website.
