by Ena Rusnjak Markovic
1. Who is the audience for your corporate video production?
“To me the recognition of the audience is part of the filmmaking process. When you make a movie, it’s for them”
– Michel Hazanavicius
The most important first step is knowing who you’re making your video for. This will guide you in your finding the appropriate company for the production of your corporate video so that you know your needs and demands will be met.
2. Don’t skimp on quality.
It’s tempting to cut corners but in the end, the kind of money and effort you put into your project will be reflected in the traffic and attention that you get.
3. Ask around.
Most people will be able to tell you quite freely about their experience with different agencies and could recommend someone to you who might not show up in your searches, but who delivers fantastic quality work at a competitive rate.
4. Know your message.
You will have the most success with finding and agency and realising your vision if you have a clear idea of your video’s purpose and look.
5. Do your research.
Make sure you watch the kinds of corporate video productions that have come from the companies that you’re interested in hiring. Asses their track record.
6. Get several quotes.
Make sure you get several quotes from multiple different agencies and companies. If you do this you will ensure that you get a competitive rate with the company that you do eventually settle on.
7. When it comes to corporate video production: show, don’t tell.
This is a cliché, but the most amateur mistake and the easiest mistake to make is to be heavy handed with your audience. There is no faster way to turn off potential customers or clients than to make them feel dumb by over-explaining yourself.
8. Don’t be clinical.
The most effective way to connect with your audience and make them believe in you and your message is to communicate and emotional message. So give your video some heart.
Crash Symphony Productions