Corporate video isn’t one thing. A training video, a CEO update and a live-streamed conference each have a different audience, a different budget and a different measure of success. Choosing the right type first saves money and gets a better result. Here are the main types of corporate video, what each one is for, and what to plan for.
Brand and company videos
A short film about who you are, what you do and why clients should choose you. It usually sits on your homepage or About page, and in sales emails. Keep it to one to two minutes, focus on your clients’ problems rather than your history, and show real people and places where you can.
Explainer and product videos
Explainers make a complex service or product simple. They work well on product pages and in sales conversations, and they save your team from answering the same questions repeatedly. Aim for 60–90 seconds and one idea per video. A clear script matters more than elaborate visuals.
Training and induction videos
Video delivers the same instruction to every new starter, every time, and staff can rewatch it when they need to. Break training into short modules rather than one long recording, and plan to update individual modules as procedures change.
Leadership and internal communications
CEO updates, change announcements and all-staff messages feel more personal on video than in an email. Good lighting, a teleprompter and clear sound make the difference between a message that lands and one that looks rushed.
Recruitment videos
Candidates want to know what it’s like to work with you. Short interviews with real staff, filmed where they work, are more convincing than scripted claims.
Event videos and live streaming
Conferences, AGMs, launches and training days can be filmed for later or live streamed so remote staff and clients can take part. Live streaming needs more planning: multiple cameras, reliable audio feeds and a backup internet connection.
Social and YouTube content
Short, vertical or square cuts for LinkedIn, Instagram and YouTube. Plan these alongside a bigger shoot and you get several pieces of content for one filming day. On YouTube, video can also help people find your business in search.
How to choose
Start with three questions: who will watch it, where will they watch it, and what should they do afterwards? The answers point to the type, the length and the budget. Whatever you choose, don’t neglect sound: viewers will tolerate average pictures, but they stop watching when they can’t hear clearly.
If you’re planning a video for your business, see our corporate video production service or book a free consultation.
