These days anyone with a phone or a camera can make a video and put it on YouTube or Vimeo. Home-made clips, and even corporate videos, have become easy to produce. So does professional video production Sydney businesses can hire still matter? We think it does, and here is why.
I remember, only 15 years ago, spending $2000 on a little camcorder that used mini DV tapes. I thought it was the bee’s knees. YouTube did not exist yet, but I could edit the footage on my computer and make a home video that I never watched. What a great use of $2000! Anyway, back to the present. Today you point and shoot with your phone, hit upload and, lo and behold, the whole world can see it.
Quality does not make much difference if you are filming a child saying “Charlie bit my finger”, or any of the other weird and wonderful things that have gone viral for no apparent reason. But when it comes to corporate video, quality really does matter. Prospective clients and customers are the ones who will see it. Therefore, it is important that the quality is top notch in every area, including the following.
1. Picture Quality and Resolution
It is very important that a corporate video is of the highest picture quality and shot in the best resolution available. At our video production Sydney studio, Crash Symphony Productions, we use only the best and latest video equipment available.
2. Sound Quality
Sound quality is just as important as picture quality. These days all cameras come with built-in microphones. However, you can achieve a huge jump in quality with professional audio equipment. In our studio we use only the best microphones, such as the Wagner U47, to give your video the highest quality audio possible.
3. Video Platforms
YouTube and Vimeo are great for amateur productions. If you wish to take things to the next level, though, consider a professional video hosting platform such as Wistia. A dedicated platform gives you better analytics, branding control and lead capture than a free channel ever will.
Professional Video Production in the YouTube Age
In short, the tools have become cheaper, but the difference between an amateur clip and a professional production is as clear as ever. If you are serious about getting a top quality corporate video made, contact us and we will talk through your project.
